Hannah Becker Attorney At Law

Creative, communicative lawyer helping alcohol beverage brands launch, grow, and thrive. Known for meticulously crafted agreements and a spirited grasp of disruptive technologies.

Hannah Becker has a true passion for the legal and operational aspects of the alcohol beverage industry and collaborates with clients in all three tiers working to launch, grow, and thrive in the U.S. marketplace. A high-energy lawyer with a meticulous eye for detail, her clients include manufacturers, importers, wholesalers, retailers, other licensees, breakthrough brands, and unlicensed third-party providers. She is well-credentialed in this dynamic and continuously evolving sector, with a spirited grasp on product classification, licensure and permitting, business aspects and considerations, including value and market potential, labeling, advertising, trade practice considerations, Tied-House and cross-tier issues, alcohol franchise laws, and the emerging technologies impacting the future of sales and distribution. 

Hannah brings exceptional practical experience in drafting and negotiating pivotal agreements, particularly distribution agreements and importation agreements on behalf of alcohol manufacturers, importers, and wholesalers, and providing regulatory and licensing support for transformative mergers and acquisitions in the hospitality industry. She helps clients remain relevant by staying steps ahead of market trends and disruptive technologies, including sales facilitation, delivery apps and platforms, A.I., and mobile Driver's Licenses (mDL) and digital IDs. She also regularly conducts label reviews for food, low-ABV ready-to-drink (RTD) products, and non-alcoholic beverages regulated by the FDA, which have exploded into the marketplace in recent years, as well as alcohol products regulated by the TTB.

Known for her amiable and hospitable approach, Hannah advises clients on all aspects of licensure and registration, regulatory compliance, taxation, importation, distribution, marketing, land use and zoning, and sales and consumption of not only alcohol beverages but also other regulated products, including food, tobacco, fuel, lottery and gaming, and hemp at the federal, state, and local levels.

Hannah’s diverse background in the hospitality industry informs her regulated products work. She embraces a service philosophy through timely and thoughtful responses to client inquiries and understands what it means to cultivate and grow both boutique and marquee brands. She frequently teams with GrayRobinson colleagues in the corporate, government affairs, intellectual property, and land use and zoning practices to deliver comprehensive legal and regulatory support for clients.

• Recognition
  • Chambers USA, Food and Beverages: Alcohol, 2024
  • 2023 Beverage Information Group 40 Under 40
  • Florida Super Lawyers, Rising Stars, 2022-2024
  • The Nonprofit Leadership Center, Certificate in Nonprofit Board Governance, 2020
  • Wine & Spirit Education Trust (WSET)
    • WSET^® Level 2 Award Certification in Spirits, 2021
    • WSET^® Level 2 Award Certification in Wines, 2020
• Insights
  • "The Legal and Regulatory Update," Beverage Alcohol Retailers Conference, June 18, 2024
  • "The Future is Digital: Mobile Driver's Licenses for Alcohol Age Verification," Wine Business Monthly, August 1, 2023
  • “Legal Update: Blurring Category Lines,” Beverage Alcohol Retailers Conference, June 12, 2023
  • “Starting a Cottage Food Business,” Specialty Retailer, February 28, 2023
  •  “5 Ways to Protect Your Alcohol Liquor License,” The Hospitality Law Conference: Washington D.C., October 12, 2022
  • “Maintaining the Perfect Brew: On-Premise Retail Legal and Regulatory Updates,” Cheers Beverage Summit, Cheers Advisory Board, June 14, 2022
  • “Don’t Get Spirited Away: Off-Premise Retail Legal and Regulatory Updates,” Beverage Alcohol Retailers Conference, June 14, 2022
  • “Legal Considerations for the 2020 Alcohol Industry Innovations that Aren’t Going Anywhere,” Beverage Alcohol Retailers Conference, June 8, 2021
  • “The Good, the Bad, and the Takeaways of Working Remotely,” Hillsborough County Bar Association, Lawyer Magazine, March-April 2021
  • “Know the ‘Habitual Drunkard’?” Southern Beverage Journal, Florida Edition, January 2021
  • “COVID-19: CDC Issues Reopening Guidance for Restaurants and Bars,” GrayRobinson COVID-19 News, May 21, 2020
  • “Now Available for Curbside Pickup and Delivery: 2020 Alcohol Regulatory Changes Impacting the Hotel and Restaurant Industry,” The Virtual Hospitality Law Conference, May 5, 2021
  • “Taste, Toast, Zoom: Virtual Tastings, Mixology Classes and Other Experiential Events,” The Virtual Hospitality Law Conference, October 7, 2020
  • “The New Beverage Alcohol Normal,” Virtual Beverage Alcohol Retailers Conference, September 15, 2020
  • Panelist, “Are Hospitality Businesses Ready for State Emergency Orders to be Lifted?,” GrayRobinson’s COVID-19 Conversations Webinar Series, June 10, 2020
  • “COVID-19: Can You Return Unsold Alcohol Inventory?” Cheers Magazine, April 29, 2020
  • “On-Premise Opportunities During COVID-19,” Cheers Magazine, April 22, 2020
  • Panelist, “Hot Topics,” National Conference of State Liquor Administrators Northern/Southern Regional Conference, October 21, 2019
  • “Guest Column: From Trade Wars to Bootlegging, Here’s What’s Brewing on the Regulatory Front,” Tampa Bay Business Journal, August 30, 2019
  • “Food for Thought,” Southern Beverage Journal, Florida Edition, August 2019
  • “Building Success for Brands in Retail Without Violating Cooperative Advertising Rules,” Fintech Webinar, February 17, 2018
  • “Get On-Board, Risk Management is a Team Effort,” Southern Beverage Journal, Florida Edition, December 2018
  • “Basics of Beverage Alcohol Law,” ProLaw CLE, December 2018
  • “Regulatory and Tax Implications of Food and Beverage On-Demand Services,” Club Director, Winter 2018
  • “Is Your Business License Up-To-Date?” Southern Beverage Journal, Florida Edition, November 2018
  • “Annual Legal and Legislative Update 2018,” National Association of Licensing and Compliance Professionals Conference, October 5, 2018
  • “Obstacles and Gray Areas: Here’s How to Navigate Them Smoothly,” Southern Beverage Journal, Florida Edition, October 2018
  • “Hiring Minors, Maintaining Your License…,” Southern Beverage Journal, Florida Edition, September 2018
  • “Strategies For Serving Responsibly,” Cheers Magazine, August/September 2018 Edition
  • “Read Up, to Prevent Common Slip-Ups,” Southern Beverage Journal, Florida Edition, August 2018
  • “Navigating Legal and Regulatory Constraints: The Top Legal Issues Facing Beverage Retailers,” Beverage Alcohol Retailers Conference, June 4, 2018
  • “Retailer Involvement in Alcohol Beverage Cooperative Advertising,” The Hospitality Law Conference, April 13, 2018
  • “F&B Minimums: Keep the Alcohol Risks to a Minimum,” Club Director, Spring 2018 Edition
  • “The Not-So-Happy-Hour,” IDEA Fit Business Solution Success, February 2018 Edition, January 2018
  • “Can our club legally offer alcohol to members following some classes - e.g. mimosas after a Sunday Morning cycling class, or “Happy Hour” beers after a late-night boot camp?” International Health, Racquet and Sportsclub Association (IHRSA)’s Club Business International Online Newsletter, January 2018
• Media
  • "Women of the Vine & Spirits Foundation Awards 76 Scholarships Totaling $187,155 in 2023," Wine Industry Advisor, October 24, 2023
  • “Leadership Florida Selects its 2023-2024 Connect Class,” Leadership Florida, June 22, 2023
  • “Franchising, Drunk Guests and ADA Compliance: How Hoteliers Can Prepare for Liability Issues,” CoStar’s Hotel News Now, October 13, 2022
  • “Meet the Locals,” MakeitTampaBay.com, December 2019
• Affiliations
  • American Bar Association
  • American Cancer Society, Tampa Bay Associated Board of Ambassadors
    • Jockey Honoree, 2024 Jockeys & Juleps Gala
  • American Heart Association
    • Lawyers with Heart Committee, Tampa Bay Heart Walk, 2018-2021
    • Circle of Red, 2018-2020
  • Florida Association for Women Lawyers
  • The Florida Bar
    • Young Lawyers Division
  • Hillsborough Association for Women Lawyers
    • Board of Directors, 2022-2024
    • Judicial Relations Committee
      • Co-Chair, 2022-2024
    • Young Lawyers Division Committee
      • Co-Chair, 2020-2022
  • Hillsborough County Bar Association
    • Young Lawyers Division, Board of Directors
    • Bar Leadership Institute, Class of 2017-2018
  • Leadership Council on Legal Diversity
    • Alumni
    • Pathfinder Program, Class of 2022
  • Leadership Florida Connect, Class 13
  • Tampa Bay Chamber
    • Emerging Leaders, 2016-2022
  • Tampa Connection, Class of 2018-2019
  • Women of the Vine and Spirits
    • Foundation Committee
  • The Leukemia and Lymphoma Society
    • Team In Training TCS New York City Marathon, Team Member, 2023
    • Man and Woman of the Year, New York City Campaign, Team Member, 2022
• Credentials
  • J.D., The George Washington University Law School, 2016
  • B.A., University of Florida, 2013, magna cum laude
• Admissions
  • Florida
  • District of Columbia
  • New York
• Languages
  • Spanish - Professional Working Proficiency